Mariya Nurislamova first created her mark to be a serial entrepreneur while in the magnificence-tech Place. In 2014, she co‑Launched Scentbird, a fragrance‑subscription company pitched given that the “Netflix for perfumes.” The System swiftly scaled to above seven-hundred,000 every month subscribers from the U.S. and Canada, supplying access to 800+ designer scents.
Underneath her Management, Scentbird raised in excess of $twenty five million in venture money, participated in Y Combinator, and have become lucrative by 2019, building annual income north of $one hundred million with advancement of 45–50% yr-around-year. Her suggestions—to "get started small and under no circumstances give up"—has resonated with numerous rising business people.
But starting about 2018, Mariya introduced a parallel facet to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “That is Mariya”, she usually delivers guided meditations, energy‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has grown to ~102,000 subscribers and one,200+ films, together with her broader existence across TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—business enterprise CEO by day and spiritual Expert by night—not often intersected publicly right up until mid‑2024. That’s when Enterprise of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of higher… sources of familiarity with 3D World earth warfare”.
These sights ignited a wave of on-line backlash:
YouTubers for instance Keya’s World and Zachary Michael publicly stated they would no longer operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social networking people have been significantly appalled by promises that diseases like cancer or AIDS might be cured in a week, miscarriage was “a selection,” and physical characteristics (e.g., crooked tooth, hair colour) mariya nurislamova scentbird held spiritual importance.
However, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO responsibilities, stating she works by using only “Mariya” in spiritual channels to protect Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Solution
Authentic Differentiation
Her fusion of company achievement and spiritual exercise sets her aside—creating a deeply particular brand with pathways into membership, retreats, personal classes, and guided experiences .
Scale and Strategic Discipline
Scentbird’s regular growth underscores her capacity to translate eyesight into operational fact, while her spiritual facet drives a similarly expansive articles motor.
Local community Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Stay lessons—foster powerful Neighborhood bonds amid followers in search of spiritual transformation.
Emerging Dangers & Fractures
Manufacturer Name Possibility
The spiritual information has designed unease between influencers, customers, and buyers who're unpleasant associating with these metaphysical narratives .
Written content Liability
Daring health statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams worried about misinformation.
Cross‑Identity Confusion
When Mariya insists on separating her two worlds, critics argue the identities already overlap—Specially by way of her involvement in Scentbird‑joined content and sponsorships.
Navigating the Future
Strategic Possibilities
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual id less than a definite identify and System even though retaining Scentbird independent and brand-neutral.
Integrate
By weaving spiritual and wellness components into her corporations—such as scent + meditation kits—she could lean right into a wellness‑centric brand name evolution.
Explain Messaging
Tonal harmony—grounding her spiritual articles with direction disclaimers or scaling again controversial metaphysical statements—could broaden her attraction and lower friction.
Validation via Reaction
Irrespective of backlash, Mariya carries on to broaden her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 personal transformational events, on the net channelling sessions at $3,000, and her 2021 e book 72 Keys to Manifestation. Her followers’ beneficial Amazon testimonials counsel her wisdom resonates deeply with quite a few seekers .
Last Take
Mariya Nurislamova embodies a unusual modern archetype: a venture-driven CEO that has a high-stakes spiritual alter ego. Her journey demonstrates broader cultural convergence—wherever general public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her company savvy.
This is certainly Mariya demonstrates her potential to command awareness and Create deep emotional resonance.
The reality clash concerning these worlds—sparked by metaphysical pronouncements—poses both of those hazard and prospect.
Irrespective of whether she amplifies the convergence or draws company boundaries, Mariya stands in a pivotal crossroads. Her up coming steps may possibly redefine what it means being a founder while in the spiritual-tech period—layering ambition with authenticity inside a manufacturer-new way.